http://www.netclick.com.au en-us N/A info@netclick.com.au Tue, 02 Dec 2008 08:32:33 EST 20 http://www.netclick.com.au/articles/12476/1/Why-Its-Dangerous-to-Offer-Free-Work-to-Entice-a-New-Client/Page1.html
First let me say that the idea is not a bad one, and in fact it used to be a somewhat common tactic for opening the door.

But in the last five or six years, I've seen its power slip considerably.]]> no@spam.com (Chris Marlow) http://www.netclick.com.au/articles/12476/1/Why-Its-Dangerous-to-Offer-Free-Work-to-Entice-a-New-Client/Page1.html http://www.netclick.com.au/articles/11237/1/How-To-Determine-If-Youre-Targeting-Your-Ideal-Market/Page1.html 1) A problem for which a solution must be found (owned by the client), and
2) The solution to that problem (owned by the service provider).

It's the degree to which you can solve that problem for that client that will determine how easy (or hard) it is to capture the work and land the client.]]> no@spam.com (Chris Marlow) http://www.netclick.com.au/articles/11237/1/How-To-Determine-If-Youre-Targeting-Your-Ideal-Market/Page1.html http://www.netclick.com.au/articles/11165/1/What-Is-The-Single-Most-Important-Thing-You-Must-Know-About-Landing-A-High-Quallity-Client/Page1.html
In a word, it's EMPATHY. And my copywriting colleagues should know this, because understanding the pains, frustrations, desires, wants, needs, and goals and aspirations of your target audience is the key to higher response rates, more orders...and yes, better clients.]]> no@spam.com (Chris Marlow) http://www.netclick.com.au/articles/11165/1/What-Is-The-Single-Most-Important-Thing-You-Must-Know-About-Landing-A-High-Quallity-Client/Page1.html http://www.netclick.com.au/articles/10973/1/To-Land-High-Paying-Clients-You-Need-an-Agency-Quality-Website/Page1.html
How important it is to have an agency quality website?

The answer is that it is very important to have a high quality website IF you are prospecting other than locally.

When you prospect locally, the client can meet you personally.]]> no@spam.com (Chris Marlow) http://www.netclick.com.au/articles/10973/1/To-Land-High-Paying-Clients-You-Need-an-Agency-Quality-Website/Page1.html http://www.netclick.com.au/articles/10731/1/Personal-Branding-101--How-to-Make-the-Right-Branding-Decisions-for-Your-New-Business/Page1.html
Inevitably, at some point for freelancers who target corporate decision-makers, the question comes up:

"Should I create a company name?"

And usually, the answer is "no"...but the answer is not always "no."

Here's the logic:

When you are an individual who provides a service.]]> no@spam.com (Chris Marlow) http://www.netclick.com.au/articles/10731/1/Personal-Branding-101--How-to-Make-the-Right-Branding-Decisions-for-Your-New-Business/Page1.html http://www.netclick.com.au/articles/10730/1/Tips-on-Advertising-a-Carpet-Cleaning-Business/Page1.html
Most ads are based on low price. Using a competitive price is a good way to gain attention.]]> no@spam.com (John Braun) http://www.netclick.com.au/articles/10730/1/Tips-on-Advertising-a-Carpet-Cleaning-Business/Page1.html http://www.netclick.com.au/articles/10265/1/You-Can-Write-Powerful-Copy/Page1.html
Here are some basic guidelines:

Communicate directly to your readers, by writing as if you were talking to them. Correct grammar is not the most important issue - being understood is.

Don't be frightened to use large headings that are witty and eye-catching - newspapers and magazines make good research places for getting to grips with powerful headings.]]> no@spam.com (Nick Summers) http://www.netclick.com.au/articles/10265/1/You-Can-Write-Powerful-Copy/Page1.html http://www.netclick.com.au/articles/9167/1/Copywriting-Demand-is-Very-High/Page1.html
Copywriting demand will always be strong. Demand will always be strong whether the economy is strong or weak.

In past decades, it was easy to get away with a strong product and some marketing.]]> no@spam.com (Ronald Piper) http://www.netclick.com.au/articles/9167/1/Copywriting-Demand-is-Very-High/Page1.html http://www.netclick.com.au/articles/9145/1/Understanding-and-Learning-Copywriting/Page1.html no@spam.com (Ronald Piper) http://www.netclick.com.au/articles/9145/1/Understanding-and-Learning-Copywriting/Page1.html http://www.netclick.com.au/articles/9142/1/Million-Dollar-Copywriting/Page1.html
The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area.]]> no@spam.com (Ronald Piper) http://www.netclick.com.au/articles/9142/1/Million-Dollar-Copywriting/Page1.html