An ezine is an electronic magazine or newsletter. Think about a print magazine that you receive by regular mail. An ezine is an email version of that sent in a topic specific manner. This makes it very easy for people to read. You can find an ezine for virtually any topic you can think of. Quality ezines are packed with great information and resources which keep the subscribers wanting more.

There are 4 different ways you can expose your business in an ezine. You can do so through solo ads, sponsor ads, classified ads or article. You should not just place an ad in any ezine. Take some time to do your due diligence by going to ezine directories. These directories have a list of ezines and their topics. If you're targeting Realtors, then look for ezines that go out to this group.