Linda Morton
Linda P. Morton, Ed.D., APR, is a professor emeritus, the University of Oklahoma. She is also author of Strategic Publications: Designing for Target Publics. To get a FREE copy of the Matrix Market Segmentation process report click on http://www.TargetPublics.com/SegmentReport.html
www.BestBooksPlus.com, www.TargetPublics.com, www.Strategic-Publications.net
www.BestBooksPlus.com, www.TargetPublics.com, www.Strategic-Publications.net
Articles by this Author
Create a Target Market Profile for Internet Users
- By Linda Morton
- Published 29/06/2007
- Market Research
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More than a billion people use the Internet worldwide, reports "PC Magazine."
In America, 88 percent of the population state that the Internet has a role in their lives and 53 percent report that they do more of certain everyday activities" simply because they can do them on the Internet,says Ronald Roach, who recently did a survey of Internet users for Black Issues in Higher Education.
In America, 88 percent of the population state that the Internet has a role in their lives and 53 percent report that they do more of certain everyday activities" simply because they can do them on the Internet,says Ronald Roach, who recently did a survey of Internet users for Black Issues in Higher Education.