Internet Marketing is largely about positioning. And a key part of positioning is building a trusting and reliable relationship with your prospects and customers. This isn't difficult to do and it helps you move towards that most desirable of states - a marketing edge.

It pays to know as much about your market as you can. Communicate with your market about the ups and downs, advantages and disadvantages, progress and problems associated with it.

Doorway and Feeder pages can be immensely powerful in building a flow of traffic to your website. In particular, they attract TARGETED visitors that convert more readily to sales and subscribers.

It's important to see these pages as part of an overall marketing strategy, with all the elements working together towards attracting and channelling your target audience.

Doorway pages are "Meet and Greet" professionals! Their job is to invite and welcome visitors and to direct them towards a site which is relevant to their needs and offers more information. In other words, to funnel traffic towards sites which are designed to convert traffic into revenue.

Proper design of these doorway pages is vital to their success.

Building your website with search engine appeal - or search engine optimization - is more art than science but experience has shown that there are some very useful guidelines. The question is, why bother? With effective optimization you'll attract free website traffic that the search engines will send you. Free traffic goes a long way towards not only making your site income-generating but, hopefully, profit-generating as well.

The path to profit for an online home business is usually tied closely to smart planning, smart tactics - following key steps - and a willingness to undertake the necessary action.

Creating a strategy for your home business and following it will ensure that you enjoy the journey as much as getting to your final destination.

So what is strategic business management? Very simply, it's the process of defining the goals and objectives for your business, creating an action plan so you can reach them and then following the plan.

A proven technique in viral marketing is the use of Ebooks which include your marketing message and are willingly passed on to others. This method uses the multiplication effect to "explode" the distribution of your message by willing participants.

The basic principle was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin.

Using Google Adwords to help drive laser targeted traffic to your nominated pages may prove to be very beneficial as many companies can attest to. If properly done, the benefits are high with the cost relatively low and justifiable.

The Secret Is Using Money to Make A Lot More Money

It's a common business notion that if you want to make money, you have to spend money.

Email Marketing is very much dependent on a reliable autoresponder service that can manage your mailing list and the messages that you send to subscribers and customers. As your list grows it becomes more and more important to have available an automatic response system that will attend to many of the tasks involved - such as adding and deleting subscribers, storing messages and distributing them according to your time schedule.

Targeting a niche provides focus for your website and has great appeal to search engines as it gives them a better idea of the sort of traffic they should send you. Try to determine where your market is. Are they parents? Retirees? Home owners? Pet lovers? If you are selling art supplies you may find hobby sites will cater to your audience. If you sell information for do-it-yourself projects you could show up in home decorating as well as financial sites ('Save Money on Home Building Projects!' for example).

There are so many ways to monetize your traffic. All it takes is a little work, a little knowhow, and the desire to successfully launch a profit-earning site. The internet is a huge source of information, with tips and guides available that will show how to monetize your traffic and make your site a good profit earner.

For instance, when purchases are made from a merchant by customers that you send to their sales page, you can get a percentage of that sale by joining the merchant's affiliate program.