I have been a sales person of some form or another.

Whether it was selling mom the idea of a sleepover, or that pretty girl to go out with me or the job interview I was on or the dish I gracefully convinced the hotel guest to order for himself while I was the waiter or for 300 people while a manager in one of the largest and best hotels in the world.

The majority rules. Being outside of the majority has been known to be down right disastrous.

But only in appearance. In reality, it is the majority which is failing.

Let's have a look at it in a statistical way:

The majority of people are dead or dead broke at age 65. About 95 % to be exact, fall in one of those categories.

We all have heard about the risk-takers, the entrepreneurs, who despite huge hardships, made it big in their career through their courage and tenacity. They are success stories we love to hear and which we draw inspiration from.

These people are not all politicians or celebrities or sports athletes. In fact, they were the ones we went to school or grew up with.

Let's be honest, being normal in business is overrated

What I mean is simply this: what is considered to be 'normal' is to go to school, learn hard, have good grades, get a job, work hard, save money, and have credit companies telling you that you are a second class person because you missed a Sears payment.

'Normal' means to drive a mediocre car and be happy for it.

We have talked a lot about what it takes to create new patients, and just to reiterate one thing: It takes an awful lot more effort and time and money and personnel than you think. In case that you think that you can't afford any more money outlay for marketing because it simply is too expensive, then try how expensive it will be being poor and overworked and stressed out for the rest of your life.