What's a more effective stretch of your advertising budget, buying a week's worth of radio advertising spots or buying 10,000 ballpoint pens with your business name imprinted on them? Ultimately, the pens might be more valuable advertising assets.

Promotional merchandise is a form of "in your face advertising." If the promotional item is something that your potential client will use on a daily basis, such as a pen, a wall clock, or a calendar, your business name and contact information will be constantly viewed by your prospect.

If you are like most site owners trying to make a buck online, you are working yourself to the bone on content. You might be rewriting PLR articles, hunting and pecking through free articles from the directories, or writing articles from scratch. You might even be hiring ghostwriters.

All of this takes time, and time is money. If hiring writers, you already know how much money you're spending.

There's one thing the big money makers online have in common: They have produced and sell their own products. Even if they are making huge amounts of money from Adsense, they are touting their own products about how to make money from Adsense. There's nothing wrong with this. The key, however, is finding your own unique product to market.

Maybe you're making six figures a month online from Adsense.

Wow -- you finally have your website completed! Now comes the flurry of activities for getting it noticed on the Internet. You'll be submitting to the search engines. You may be blogging. You may be submitting to the directories. And you may be promoting through articles, amongst other things. Internet marketing is a lot of work that involves patience and persistence.