Are you looking for a way to attract new clients while pre-selling you and your services? Or, maybe you want to build a list of hot prospects that are looking for a solution to the problems you solve?

Whatever type of service you provide white papers can be one of the best marketing tools that you can use. White papers, often called reports or guides, are education based marketing pieces.

Direct mail is a lot like blackjack. To win a blackjack you need to be aware of the odds at all times and play so that you are maximizing your chances to win while minimizing your risks. The same is true with direct mail. Direct mail is "played" so that you maximize your chances of winning and reducing your chances of throwing money out the window.

As direct marketers, we are constantly trying to increase the response of our marketing campaigns and to do so at the lowest possible cost. In fact, the direct response game is all about the most reponses per dollar spent.

One very effective way to reduce your cost is by direct marketing with postcards. As of this writing, a postcard can be mailed for as low as $.