Do you hate Link exchange spam as much as I do? All these link swap requests you get every day asking you to link to online casino or pharmacy websites in exchange for a link from some link farm? Link exchange scam is an interesting theme for a study per se and still awaits its researchers. But in the meanwhile the SEO community is being successful in summarizing the guidelines for the most perfect link exchange scam.

Blogging is extremely popular these days. And the most popular stand-alone blog engine is Wordpress. It is flexible, has many useful featires and there is a lot of eye-catching templates for it. But those who have a Wordpress blog must be aware of a serious problem that can cause your blog to be removed from Google's search results. The problem is: Duplicate Content.

When a user queries a search engine with a keyword, he expects more than just relevant results. For example if someone searches for 'Bali vacations' he would be disappointed to get a page of a personal blog with a story about John Doe's awesome Bali vacation last summer. Obviously, what the user was looking for was a travel agent like Expedia. Thus it is critical that users get not just relevant but also authoritative results.

People generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be encyclopedia articles, long descriptive text, tutorials or even pictures and media (as non-textual content). The purpose of copy, however, is more incentive in nature.

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn't lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links.