THE THIRD MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET
Traditional marketing mavens still think they are buying demographics. This is easy to understand. When someone makes a meaningful ad buy with a CBS or ABC affiliate or even on a national buy, they are targeting people who are most likely to buy their product, right? That should make sense to most anyone.

You already know the words of your industry. It is not hard to figure out what words people are typing into a Search Engine if they are searching for a Realtor in Miami, right?

OWNING WORDS
Owning words on the Internet means people that do not know you type words into the Search Engine browser window related to what you do and where you do it and ultimately they end up visiting your site.

YOUR OWN INTERNET
The Internet is huge and getting larger every second. Yahoo stated that they index a new 6 million pages every day. Your best chance for success is to build your own Internet within the Internet.

Think about it. Google is its own Internet now, right? It is this massive maze of connectivity that allows you to get in and move about freely to places you choose to visit.

When the Dot Com Bust occurred, people like Warren Buffet, Chairman of Berkshire Hathaway came off looking really smart.

I never invest in anything I do not understand, was the explanation Buffet gave to a snickering investment world as the investment world figured the old man had finally missed one.

That investment world, which lost billions on the Dot Com feeding frenzy, found out the old man knew what he was talking about after all.

Franchising entered into the syntax of the American culture in the 1950s. Ray Kroc made franchising into a successful business model with the McDonalds hamburger franchise. There were certain factors such as economies of scale and brand recognition that made franchising into what it is today: a pre-packaged chance at business ownership and success.