Sometimes it cracks me up how people will advertise every last detail of their network marketing business opportunity, all the way down to the molecular structure of their products--but the only thing you know about the person doing the advertising is their name, phone number and e-mail address--and that's if you're lucky!

The fact is prospects usually care more about the person presenting the product than they care about the product itself.

A lot of opportunity owners think that the best way to build their business is by finding business opportunity seekers and somehow letting them know about their opportunity. This usually means buying business opportunity or "biz opp" leads and directly soliciting those leads--most often through e-mail but sometimes through phone (or "cold calls") or even snail mail.