As a result of the relentless inundation of media messages, most consumers have developed a kind of mental filtering mechanism. This mechanism serves as a means of self-preservation. A person would experience information overload if he took the time to consider every piece of media he came across. This filtering system helps the human mind pay attention to the messages that are pertinent to that particular individual, while simultaneously and subconsciously ignoring the rest.

Conveying a specific message in a written article is no easy feat. Audience expectations fall on every point of the information spectrum. One of the biggest mistakes that article writers make is to try to accommodate too many readers. The more general an article becomes in order to meet the interests of a wide readership, the more focus it loses. This leads to an article that oftentimes appeals to no one at all.

The majority of today's college students are extremely Internet savvy. In fact, many of those students, either individually or under the instruction of a professor, create their own websites, blogs and other online "homes." These sites showcase everything from editorials about the student's favorite football team to photo albums of spring break pictures.

It is in our nature to seek human connections. Much of great literature, theatre and art affirms this desire, indeed this need, to connect with one another.

And it is these connections that enrich our lives in immeasurable ways. The necessity for contact with like-minded people has allowed the Internet to thrive in ways no one could have imagined possible.

Crafting the written word is no longer just for Shakespeare enthusiasts and Hemingway connoisseurs. Both literary buffs and those unfamiliar with the power of the written word have the god-given ability to put paper to pen. Whether it be an epic novel or an entertainment magazine, if you know how to read, you know how to write. And if you know how to write, you have a powerful way to share your knowledge with the world.

Television commercials, newspaper advertisements, and radio announcements have long served as the staple mediums for business owners to reach potential customers. The rise of the Internet has made an entirely new form of communication available to the masses. Blogs, websites, emails, news feeds, and podcasts can serve as a virtual jolt of energy for your business marketing endeavors.