Headers and product covers play a crucial role in your sales success. Effective, high-quality images inspire trust, while something that looks thrown together has the opposite affect. Your headers and product cover images must look professional and use the right colors and images. Graphics, colors and text affect the quality of your images.

The following tips will help you design effective headers and product covers:

Images

- Keep it simple.

What if someone told you that if you made one simple change to your web site you could dramatically increase your sales, perhaps as much as 200 or even 300 percent, would you do it?

In fact, just adding a quality header image to your web site can accomplish that kind of sales increase.

Because it sits at the top of the web page, the header is the very first thing visitors will see when they arrive at your site.

Are you wasting time making headers that don't look as good as they should?

Here are some options to get quality, professional headers:

1. Use header templates.

The header templates include a variety of professionally-designed, quality header graphics. Typically, these come as Photoshop files that you can change to suit your needs.

There are templates available for web sites, web page headers and banners, navigation buttons, order buttons, and more.

Templates save time and money, and they can greatly improve the look of a web site. However, the improper use of templates can have the opposite affect. The following are the four most common mistakes people make when using pre-made web templates.

Do you buy ugly books? Probably not. Book covers sell books. Ask any bookstore manager. Ask any successful Web site that sells books.

"Don't judge a book by its cover." We've all heard this saying before but the truth is, we all do it anyway.

First impressions greatly influence how we judge people. Impressions are no less important when it comes to the items we buy.

Choosing the right fonts is an important decision you will have to make when designing a quality web site, web header, and ebook cover. You will want to choose a font that is readable and appropriate for your audience.

It's important to understand that if you want viewers to see a special font on a web site, you must convert the text into a graphic.

Every web publisher wants to attain top positions in the search engines to increase traffic. To attain a high ranking, your site has to be search engine friendly.

Search engine spiders index your web site. They only read the HTML code in your web pages. They don't read graphics, JavaScript code and other scripts and features.

Just a few simple changes to your web pages can give your site a huge search engine boost.

You'll need the following items to start designing a web site to sell your products and services.

A computer with an Internet connection and an email address to receive orders.

A domain name. Having your own domain name is a must for a commercial web site.

Hosting. You'll need a reliable hosting company that can handle your current and future needs.

Email is an important marketing tool. Regardless of whether you are sending out a single email or a newsletter or broadcast to stay in contact with potential or existing customers, it will be a waste of time if the recipients do not open your email. Follow these tips to make your email communications user friendly and compel recipients to read them.

Follow these tips to make your web site user friendly and increase sales.

Make it easy for prospective buyers to find what they are looking for.

Easy navigation is essential to keeping prospective buyers at your site. Provide plenty of links on your home page, giving visitors an overview of your web site's content and choices. Provide links to your home page and main sections (such as your order form, contact page, products, and articles) on every page.