On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results?

First, some background: ProspectZone sells sales leads to busy health insurance sales people. They had experienced an average 34.8% open rate for their email campaigns. However, considering their product is the life blood of the insurance industry, they really believed their conversion rates should have been better.

Entrepreneurs often find it difficult to grow their small businesses. They struggle with the effort and expense involved in traditional marketing methods, and the limited budgets they have to work with. However, there are four extremely powerful and practically free marketing tools that we all have at our disposal, but we often over look.

Let's take a look at one of the easiest techniques for growing a small business on a shoestring budget:

Take Advantage Of Customer Testimonials

The next best thing to customer referrals is customer testimonials.