More homeowners are searching the net for services than ever before. Carpet cleaning companies around the world are seeing more activity on their site every year. Consumers want to be connected to you through the internet.

Get involved with marketing your site online NOW. You're losing out on market share if you're not actively promoting your site.

It's a proven fact that mentioning something FREE versus not mentioning a freebie, will get more responses to your ad. So, why not offer a FREEBIE in every newspaper ad you run?

It is very hard to sell directly from a newspaper. Successful newspaper ads are all geared towards getting the reader to take an action that costs nothing such as making a phone call, coming in to the store, visiting a website, etc.

Your advertising has to be designed to state a position different from your competitors. You do this by creating a unique ad concept. When your creative concept comes into being, you gain a position in the consumer's mind in which no one else can replace. Creative ideas build business. So, don't just think outside the box. Throw the box in the garbage.

When I tell most cleaners I've received HUGE returns from newspaper ads, they look at my funny and say, "Really?" Yes, really. I've had some newspaper ads get over a 15 times return.

I started running ads in my local paper when I was just getting started and had zero sales coming in. I made a deal with my newspaper for a trial program, and started running ads that cost about $600 for six-inch ads to be run three times per week in my local paper that goes out to about 75,000 people.

How often have you spent money on advertising online only to be left with little, or worse, no results?

Don't feel bad, it's happened to me too.

The truth is, advertising on the Internet is becoming less and less effective every day. Why?

Because more people are starting online businesses and there is more competition when buying advertising.

The biggest problem with the carpet cleaning industry is that anyone can get in with little money. In many cases, carpet cleaning businesses are started on less than a few thousand dollars. Then, the start-up "entrepreneurs" jump in with no marketing plan. The only way they know to compete is by price. They figure if they charge the cheapest prices in town, they'll get lots of business.

By following some of the following tips, you can increase the response rate of your advertising. It can be tough to advertise and make a profit. You know you have to advertise if you want to grow, but what else can you say in an ad besides how cheap your services are?

Most ads are based on low price. Using a competitive price is a good way to gain attention.

In this article you are going to learn the first step in the process of creating loads of profits from advertising your website in newspapers.

What is this first step you might ask?
An effective, curiosity provoking advertisement that gets people reading the paper to take action and visit your website.

To clarify, we are going to be using short, concise classified advertisements to generate leads.

The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Superconference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude.

These are the highlights of his presentation.

The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Superconference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude.

These are the highlights of his presentation.