Marketing and Human Resources have more in common than most people realize. At present most industries are finding it really tough to get applicants for vacant positions, let alone a good quality of applicant. I have heard many businesses moaning that they haven't had a single application to an ad - and yet some businesses are snowed under with applications.

When a new employee starts with your company, the first few months are like a honeymoon period. You and the employee are getting to know each other, working out what makes each other tick and the employee is learning about your business.

During this period, both sides work out if they are a "fit" and if the employee is not working out, then their employment is not confirmed (read - sacked).